Kardham and Saraya Holding create a joint venture in Morocco

Kardham, expert in consulting and real estate project management, and Saraya Holding, a diversified Moroccan group present in particular in the distribution, real estate and furniture businesses, are joining forces to create a joint venture in Morocco.

This joint venture between Kardham and Saraya Holding lays the foundations for a strategic partnership, the objective of which is to support multinational companies as well as large French and Moroccan groups in their construction, rehabilitation, development or renovation projects. redevelopment, in Morocco and other African countries.

Through this partnership, Kardham and Saraya Holding are pursuing their growth strategies to offer their clients a comprehensive approach to real estate, including integrated consulting, planning and architectural services.

“We are delighted with this operational partnership with Kardham, which allows us to promote our know-how with large international groups. We were won over by the group's strategic vision, its growth and its stable and renowned shareholder structure. This transaction is the best guarantee for Saraya Holding to develop in real estate services, which is experiencing strong growth in Morocco and Africa, and more particularly in real estate consulting and space planning activities”, specifies Mouatassim Belghazi , Chairman of Saraya Holding.

"The creation of this joint venture is part of our international development strategy. Kardham benefits from both a strong national network, with eight agencies in France, and a first successful partnership experience in Belgium. This new step is an opportunity to respond, with the expertise of Saraya Hodling, to the challenge of growing the African market in general, and Morocco in particular. Our ambition is to become a benchmark company for our French and international key account customers, who are at the heart of our strategy”
Jean-François Couëc, President of Kardham.

Morocco is the leading destination for French investments on the African continent, with around 750 subsidiaries of French companies. The growth of 4.4% of its GDP in 2015 testifies to the good economic health of the country which has become a real gateway for many Western companies wishing to set up in Africa.